About Property Selling Points

Selling Points explores the details used to make properties sound attractive, distinctive and valuable. It examines the words and references found in property descriptions — including shops, schools, appliances, brands, views, transport links, local amenities, architectural details and lifestyle features.

The aim is to show what estate agents, developers and sellers choose to mention when presenting a property, and how those details contribute to its appeal. By making these selling points visible and searchable, the site helps reveal which features are worth including in property blurb and how carefully chosen descriptions can communicate more than price, bedrooms and location alone.

A selling point might be something practical, such as a nearby supermarket, station or school. It might be a recognised appliance, heating system or fitted-kitchen brand. It could also be a local landmark, a garden feature, a view, a building style, a development name or any other detail that helps explain what makes a property special.

4 bedroom house for sale in Meadow Walk, Walton on the Hill on Rightmove

Michael Everett & Co, Walton-on-the-Hill

£700,000

4 bedroom house for sale in Meadow Walk, Walton on the Hill

KT20 7UF

Added on 15/04/2026

cottage

Fernlea has great kerb-appeal with its very broad verdant frontage and it is rather like entering a private oasis and yet in the heart of the village. The pedestrian gate leads under a steel, rose and hazel arch into the unusually secluded cottage style front garden. The enclosed porch gives access to the entrance hall with feature staircase and the lounge with oak flooring features a wood burner in a corner brick fireplace alcove and a bay to the front with the original sash windows. The dining room has an arched chimney and window to the side garden. The fitted kitchen, which requires updating leads into the utility room, and downstairs shower room with WC. Upstairs there are two double bedrooms on the first floor with a small bedroom 4/study and family bathroom and storage cupboards. The second-floor loft-conversion double bedroom has plentiful eaves storage and enjoys leafy views towards Walton Heath. This property has Modernisation' title='Properties featuring scope for Modernisation'>scope for Modernisation and tremendous development potential with planning permission to replace the large garage with a 3-storey extension which would almost double the total size.
Granted in 2009, revised in 2019 lapsed in 2022, Reigate Planning 19/00654. The well-established garden is ideal for entertaining and has several area's, giving an enhanced impression of space and with easy access via a separate gated additional driveway which leads to a single garage which is now used a s a workshop. This could be re-built as would be an ideal site for a home office/studio or gym. There are 3 patios, a wood store and a tree house. Being at the end of the road most of the garden is secluded. The house is approached via its own front driveway leading to a large garage, currently used as a playroom. The property is a short stroll to the village centre with the picturesque Mere Pond and shops including a Post Office, Co-op supermarket, pharmacy, butchers, bike shop and several beauty salons; several Gastro pubs 4 pubs and restaurants with a wider selection in the surrounding area and the renowned championship Walton Heath Golf Club is within a few hundred yards. Walton Primary school is nearby and there is a nursery school on the village green. Tadworth village has Tadworth Primary School as well as independent Aberdour, Bramley Hill and Chinthurst, which is a junior school of Reigate Grammar. There are frequent bus services north to Epsom and Sutton south to Reigate and Redhill and trains from Tadworth which is in the Oyster zone to London Bridge and Victoria. An Asda superstore is just 2 miles away and Waitrose in the vibrant high street of Banstead which is 3 miles away.
Walton Heath surrounds the village and is a close-by and where many fine walks can be enjoyed leading on to the Surrey Hills from Reigate Hill through to Box Hill and in all directions far beyond. Walton-on-the-Hill is a vibrant community with many local groups including Tadworth and Walton Residents� Association. what3words - cool.those.economies

Keywords that advertise properties

Property descriptions often contain useful clues that are not always easy to search for directly. Selling Points creates pages for individual points, so users can explore properties that mention a particular feature, brand, shop, school, place or amenity.

For example, a buyer might be interested in homes mentioning Waitrose, an AGA, a particular school, a station, a park, sea views, a workshop, solar panels or a local landmark. Selling Points helps turn those mentions into useful discovery routes.

Why selling points matter

A good property description does more than describe rooms. It explains why a home may be desirable. The right words can connect a property with the people who are looking for exactly that kind of place.

Selling Points is built around the idea that small details can make a big difference. A feature that seems minor to one person may be exactly what another buyer is searching for.

Selling Points in Property Blurb

For buyers and tenants, Selling Points offers another way to explore the property market. It can help people discover homes connected with the brands, amenities, places and lifestyle features they already care about.

This can be especially useful when someone is looking beyond the basic filters used on most property portals. A buyer may not only want a three-bedroom house in a certain area. They may want a home near a particular shop, close to a school, with a certain kitchen feature, or with access to the kind of local facilities that suit their life.

Build your Keyword Wish List

The Property Keywords Explorer lets you experiment with multiple keywords rather than searching for one Point at a time. Add anything that matters to you, then use your collection as a practical checklist for a more detailed property search.
Search for a keyword and add it to your wish list.

Your keywords might include:

a feature such as underfloor heating, a garden office or solar panels;
a brand such as Waitrose, Miele, Neff, Quooker or AGA;
a place such as a school, station, village or golf club;
a property style such as a character cottage or barn conversion;
an opportunity such as development potential or scope for modernisation.

Each selected keyword becomes part of your Keyword Wish List.

Your Property Wishlist

Your wish list brings together the individual details you would like a property description to mention.

It can include essential requirements, useful preferences and ideas that you may simply want to explore. You can add or remove keywords as your search develops.

No keywords have been added yet.

Useful for sellers and estate agents

For sellers and estate agents, Selling Points highlights the value of including meaningful details in property descriptions. When a description mentions the right features, it can help the property appear in more relevant searches.

This does not require a technical change to the listing itself. It simply encourages better descriptions: clearer wording, more useful detail, and stronger connections between the property and the things that make it attractive.

Useful for brands, places and local amenities

Selling Points can also show how often particular companies, shops, schools, appliances, attractions or amenities are mentioned in property marketing. A brand or local place can become part of the story of why a home is desirable.

In that sense, a selling point works in two directions. It can help a property look more attractive, and it can also show the value of the point being mentioned.

How Selling Points works

Selling Points uses property description text to identify searchable points. Each point can have its own page, with links to property portal searches and supporting information about the point itself.

Over time, Selling Points will include more live examples, highlighted properties, images where available, and search options such as price and area.

Part of the Property Bookmarks family

Selling Points is a sister site to Property Bookmarks.
Property Bookmarks helps users save, view and organise property searches, alerts and shared listings in one place.

Both sites are part of a wider group of property and web discovery tools developed by Ah Ha Software. Membership is shared, so users can access connected services with the same account where available.